MICE Tourism in Kerala

As defined by the International Congress and Convention Association “MICE - Meetings, Incentives, Conferences and Exhibitions” is used to refer to a particular type of tourism in which large groups, usually planned in advance, are brought together for some particular purpose. (Definition retrieved from Wikipidia).

In relation to tourism the terms Meetings, Conferences and Exhibitions are well understood, but the term incentive tourism can be explained as follows:

Incentive tourism is a type of employee-reward, offered by a company to its employees for targets met or exceeded or as mere appreciation. Unlike the other types, incentive tourism is purely entertainment based.

MICE tourism usually includes a well planned agenda based on a particular theme. Such tourism is a specialized area with its own trade shows and practices.

MICE tourism or business tourism as it is called today is now a fast growing phenomenon in the International Tourism Market. Kerala being a hot favorite tourist destination has tremendous potential with her enchanting presence and hotels conforming to international standards which are easily affordable, facilitating both domestic and international level of business meetings and conventions converting them into glamorous and enjoyable occasions.

We, LIZ Travel Solutions also specialize in MICE tourism. Please contact us for more details…….